Our Purpose

Specializing in Effective and Efficient Marketing Solutions for the Home Improvement, Home Services and Retail Industries

About Us

E-Squared Marketing Group is a full-service marketing agency dedicated to strategically guiding our clients toward their goals with unwavering focus and expertise.

With extensive experience and strong relationships across the United States, we leverage our expertise daily to deliver results. As seasoned marketers and media specialists, we maintain a strategic vision while meticulously focusing on the critical details that can define the success of your marketing plan.

Home Improvement Advertising Experts

We have a deep understanding of what it takes to drive sales in the Home Services industry. With years of specialized experience, we have helped numerous HVAC, plumbing, electrical, kitchen, and bath companies achieve double-digit revenue growth and significant increases in sales volume. From navigating weather impacts and seasonality to mastering lead generation and marketing, we know how to highlight the unique elements that attract qualified consumers to engage with our partner companies.

Our Services

Branding
Research
Media
Buying
Digital
Advertising Messaging
Branding

Set the right course. We go beyond logos and slogans, working with you to define and refine a strategy that aligns with your company’s vision. We shape your brand into a cohesive, compelling experience that resonates with your audience.

Research

Gain clarity on your advertising effectiveness and ensure your message is conveyed accurately. Our advanced testing methods transcend basic KPIs, delivering data-driven insights on whether your advertising effectively reaches your target audience and achieves the desired impact. We collaborate with you to refine your messaging using actionable data, ensuring that every word resonates.

Media Buying

Every dollar matters—maximize your investment. We specialize in creating and customizing media plans that ensure maximum reach and effectiveness. Whether your emphasis is on traditional or digital channels, we’ll optimize your budget to deliver your message to the right audience at the right time. Turn every dollar into a strategic investment in your success.

Digital

Forge stronger relationships in the digital landscape. We’ll guide you in engaging more effectively and connecting with consumers more efficiently. From social media to email campaigns, we ensure your digital presence embodies the essence of your brand, resonating directly with your target audience.

Research

Know what’s working for you, and find out if your advertising is saying the right thing in
the right way. Our innovative testing methods go beyond basic KPIs to provide data-driven insights into whether your advertising is reaching your audience and making the impact you want. We work with you to fine-tune your messaging based on real, actionable data to make sure every word counts.

Advertising Messaging

Creative that engages across all platforms. Even the most strategic media buy won’t yield results if the creative fails to engage. We develop compelling advertising messages that capture attention, connect with your audience, and maintain a consistent brand voice across multiple channels.

The Result?

A consistent, compelling narrative that captivates your audience wherever and whenever they encounter your brand. Stand out from the crowd with clear, consistent, impactful messaging.

Testimonials

What Our
Clients Say

“E-Squared Marketing Group continues to elevate PJ Fitzpatrick ’s marketing strategy, media placement and brand awareness through our partnership together.

I trust the team at E-Squared to bring all of PJ Fitzpatrick’s goals to life, as we grow and expand. The team at E-Squared Marketing Group doesn’t feel like partners-they feel like family.”

James Freeman CEO, PJ Fitzpatrick

We’ve been extremely pleased with our relationship with the e-Squared team. As a full-service agency with highly-personalized service, they’ve helped build our presence across multiple markets and multiple channels. 

The team has a deep knowledge of the market, a keen understanding of how to connect with targeted consumers, the ability to quickly learn the drivers of a client’s business, and the connections across many media outlets to translate concepts into driving program success.

We rely on our agency partners to develop marketing programs that are unique and effective, and E-Squared delivers both. Their creativity and market expertise makes them the perfect partner for any company looking for results from their marketing campaigns. They’ve become more than just a marketing agency, they’ve become part of our team in the best of ways. And not least of all, their client support is best-in-class, and the entire team is responsive no matter the time of day. Their urgency and responsiveness are unparalleled. 

Steve Hassall Director of Marketing, MoreVent HVAC Companies

Contact Us

We’ve been extremely pleased with our relationship with the e-Squared team. As a full-service agency with highly-personalized service, they’ve helped build our presence across multiple markets and multiple channels. 

The team has a deep knowledge of the market, a keen understanding of how to connect with targeted consumers, the ability to quickly learn the drivers of a client’s business, and the connections across many media outlets to translate concepts into driving program success.

We rely on our agency partners to develop marketing programs that are unique and effective, and E-Squared delivers both. Their creativity and market expertise makes them the perfect partner for any company looking for results from their marketing campaigns. They’ve become more than just a marketing agency, they’ve become part of our team in the best of ways. And not least of all, their client support is best-in-class, and the entire team is responsive no matter the time of day. Their urgency and responsiveness are unparalleled. 

Steve Hassall Director of Marketing, MoreVent HVAC Companies

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Consultation