Specializing in Effective and Efficient Marketing Solutions for the Home Improvement, Home Services and Retail Industries

About Us

E-Squared Marketing Group is a full-service marketing agency tenaciously focused on how best to get our clients where they need to go.

We bring our deep breadth of experience and relationships in the NYC/Philadelphia/DC area to the table each and every day. We’re seasoned marketers and media specialists who see the big picture yet hone in on the details that can make or break your marketing plan.

Home Improvement Advertising Experts

We understand what it takes to drive sales in the Home Services category. We have specialized in this field for many years, helping many HVAC, plumbing, electrical, kitchen, and bath companies achieve double-digit revenue gains and increased sales volume. We understand the effects of the weather, seasonality, lead generation, the ins and outs of lead marketing, and showcasing the unique intricacies that attract a qualified consumer to engage with our partner companies.

Our Services

Branding
Research
Media
Buying
Digital
Advertising Messaging
Branding

Chart the right course. We move beyond logos and slogans; we’ll help you define and refine your strategy to best suit your company’s vision. We craft your brand into a cohesive experience that resonates with your audience.

Research

Know what’s working for you, and find out if your advertising is saying the right thing in the right way. Our innovative testing methods go beyond basic KPIs to provide data-driven insights into whether your advertising is reaching your audience and making the impact you want. We work with you to fine-tune your messaging based on real, actionable data to make sure every word counts.

Media Buying

Every dollar counts, so get more bang for your buck. We’re experts at developing and tailoring media plans that deliver maximum reach and efficiency. Whether your focus is on traditional or digital channels, we’ll make the most of your budget to get your messaging to the right people at the right time. Make sure every dollar is an investment in your success.

Digital

Build stronger relationships in the digital realm. We’ll be your guide to help you engage more effectively and connect more efficiently with consumers. From social media to email campaigns, we’ll make sure your digital presence reflects the heart and soul of your brand – speaking directly to the people in your target audience.

Research

Know what’s working for you, and find out if your advertising is saying the right thing in
the right way. Our innovative testing methods go beyond basic KPIs to provide data-driven insights into whether your advertising is reaching your audience and making the impact you want. We work with you to fine-tune your messaging based on real, actionable data to make sure every word counts.

Advertising Messaging

Creative that resonates, no matter what platform it’s on. The best media buy in the world won’t give you results if the creative work falls flat. We craft advertising messaging that grabs people’s attention, resonates with your audience, and builds a consistent brand voice across various platforms.

The Result?

A consistent, compelling narrative that captivates your audience wherever and whenever they encounter your brand. Stand out from the crowd with clear, consistent, impactful messaging.

Testimonials

What Our
Clients Say

“E-Squared Marketing Group continues to elevate PJ Fitzpatrick ’s marketing strategy, media placement and brand awareness through our partnership together.

I trust the team at E-Squared to bring all of PJ Fitzpatrick’s goals to life, as we grow and expand. The team at E-Squared Marketing Group doesn’t feel like partners-they feel like family.”

James Freeman CEO, PJ Fitzpatrick

We’ve been extremely pleased with our relationship with the e-Squared team. As a full-service agency with highly-personalized service, they’ve helped build our presence across multiple markets and multiple channels. 

The team has a deep knowledge of the market, a keen understanding of how to connect with targeted consumers, the ability to quickly learn the drivers of a client’s business, and the connections across many media outlets to translate concepts into driving program success.

We rely on our agency partners to develop marketing programs that are unique and effective, and E-Squared delivers both. Their creativity and market expertise makes them the perfect partner for any company looking for results from their marketing campaigns. They’ve become more than just a marketing agency, they’ve become part of our team in the best of ways. And not least of all, their client support is best-in-class, and the entire team is responsive no matter the time of day. Their urgency and responsiveness are unparalleled. 

Steve Hassall Director of Marketing, MoreVent HVAC Companies

Contact Us

We’ve been extremely pleased with our relationship with the e-Squared team. As a full-service agency with highly-personalized service, they’ve helped build our presence across multiple markets and multiple channels. 

The team has a deep knowledge of the market, a keen understanding of how to connect with targeted consumers, the ability to quickly learn the drivers of a client’s business, and the connections across many media outlets to translate concepts into driving program success.

We rely on our agency partners to develop marketing programs that are unique and effective, and E-Squared delivers both. Their creativity and market expertise makes them the perfect partner for any company looking for results from their marketing campaigns. They’ve become more than just a marketing agency, they’ve become part of our team in the best of ways. And not least of all, their client support is best-in-class, and the entire team is responsive no matter the time of day. Their urgency and responsiveness are unparalleled. 

Steve Hassall Director of Marketing, MoreVent HVAC Companies

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Consultation